furkind was founded by three ethically minded animal lovers, Jan, Ross and Freddy who struggled to find 100% cruelty-free grooming and animal care products that really worked for their pets. They’d discovered that some brands that offer cruelty-free, plant-based products also stock products that don’t meet that criteria, which quickly became confusing. As a result, Jan, Ross and Freddy wanted to create products that were strictly plant-based, eco-friendly, kind, safe and highly effective on all fur, hair and skin conditions, leaving pets, soft, happy and healthy. They also wanted to enrich the lives of pets and people, tackling the social issues of loneliness and pet abandonment through online communities and real-world events, including adoption campaigns.
We make great-smelling, kind, effective and cruelty-free pet grooming products that happen to be plant-based.
They respect all animals: Snuggle up with your heavenly-smelling pet knowing that no animals have been used in the testing or creation of your pet’s shampoos and conditioners.
Super power plants are effective but gentle: Plant-based products are kinder your pet’s skin
They help to protect the planet: Plant-based products are kinder to the environment so what gets washed away won’t have a negative impact elsewhere.
They’re good for you: Stay safe from harmful, irritating chemicals while you wash your dog.