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We Animals

Can you imagine life without your gorgeous pets? We can’t either!

Creating gentle, effective dog shampoos and other products is our way of showing how much we care about our furry companions – giving back to them some of the joy they give us.

furkind plant-based pet care

The time you spend caring for your furry best friends will be paid back to you with lifelong happiness and companionship.​

- furkind

furkind is the only ethical plant-based pet care brand in the UK to create amazing products that are safe, kind, cruelty-free (did we mention good looking?) and build loving animal communities that make a joyful difference to the lives of pets and people.

By using furkind products, you can be sure that


you’re being kind to all animals
We promise that we’ll never test our products on animals or work with suppliers who test their ingredients on animals.


you’re being kind to the planet
Our natural plant-based products are biodegradable so what gets washed away won’t have a negative impact elsewhere.


you’re being kind to less fortunate furry friends
We use part of our income every year to directly help animals in need in your country.


you’re being kind to yourself
Not only will your pooch love you more for it, our natural ingredients are gentle on your hands too.

Our goals and dreams

We love being furkind – we create outstanding products to help you care for your pooch, and we also get to make a real difference.

A percentage of all our income goes towards our plan: 

Find a love match for 10,000 of the UK’s homeless dogs

Offer pamper days for dogs waiting for their forever family (to help them strut their stuff)

Organise fun events for dogs and their human friends ( Yes, you are invited too! )

Provide drinking water facilities for dogs in the community (walkies are thirsty business)

We source the finest natural ingredients

Your furry companion deserves the best. That’s why we use the best local ingredients in our products – all natural, all cruelty-free and always effective.

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We’ll occasionally send you emails with news and offers about the latest products, tips on how to keep your pet looking great and updates of events we’re going to be at.

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